- 12-Jan-2015
- Services
- Funding / Finance
- Partners
Driven Fitness LLC
Abstract
Driven Fitness is a revolutionary fitness facility that offers unparalleled fitness and nutritional programs to its members. Driven Fitness will provide high energy group fitness classes, custom nutritional programs, monthly fitness assessments and progress tracking and support; results based incentives programs in a highly motivating atmosphere. Our target market is clients who are concerned with their self-image 25-60 years of age with an average annual income of 75,000 per year or greater. Driven Fitness is projected to grow our business to sixty thousand clients by the end of year three. Our overall goal is to grow our business into the leader in the fitness industry.
Driven Fitness is devoted to providing state of the art fitness technology. Our advanced technology will include target specific personal training, personalized nutritional programs, and committed staff. We will provide a welcoming atmosphere where members feel a sense of belonging and are encouraged to achieve their personal best.
The mission of Driven Fitness is to drastically improve physical fitness and overall health of every client through the innovative effective fitness training and nutritional coaching. These tools are needed to become healthier, physically stronger, to motivate others to live well, and challenge others in creative ways to live out fuller, smarter, and healthier lives. Our goal is to invoke long-lasting change that will positively impact our community. Our Vision is to be the leading industry name in health and fitness. To invest into the lives of each member through fitness that will motivate and assist them in meeting and maintaining their fitness goals. Our goal is to provide revolutionary fitness and nutritional programs to our members. Driven Fitness is fully committed to providing the tools needed for our clients to achieve their individual fitness goals. We promised to provide superior fitness and nutritional programs and client support to ensure the best experience and the best results.
Photos
Additional Questions
Who is your customer?
Our target market is clients who are concerned with their self-image 25-60 years of age with an average annual income of 75,000 per year or greater. The market for fitness training reflects the demographics and standard of living in much the same way that the major gyms and personal training facilities are segmented. The following are listed market segments based on the usual demographics seen in today's fitness industry;
Age Range 25-60: It is known that in the fitness community, those clients looking for personal training and willing to spend the money for it, are between the ages of 25-60.
Driven Fitness will target potential clients of yearly income of greater than $75,000: Most clients are more willing to pay for premium services target specific nutritional coaching and fitness mentoring when they make more than $75,000 per year.
What problem does this idea/product solve or what market need does it serve?
In current society over 32 percent of Americans are classified as obese. Obesity is the leading cause of death in America. Obesity has higher mortality rates than even tobacco and alcohol consumption deaths. An overwhelming amount of America’s healthcare costs are from illnesses caused by lack of proper nutrition and a sedentary lifestyle. Many people who are suffering from obesity have memberships at fitness facilities but fail to use them due to lack of motivation and lack of results. What makes Driven Fitness different is we are driven to help our members accomplish their fitness goals. Our primary goal is to help each and every member reach their fitness goals. Driven Fitness is devoted to providing state of the art fitness technology. Our advanced fitness technology will include target specific personal training, personalized nutritional programs. We will provide a welcoming atmosphere where members feel a sense of belonging and are encouraged to achieve their personal best. As a member you are provided with monthly fitness assessments and progress tracking and support. Our members are also provided with results based incentives. We will also organize fun and exciting fitness competitions to keep members excited and motivated and provide members a motivating fitness community. Driven Fitness will offer a superior fitness facility, excellent customer service, committed staff, and a highly motivating atmosphere.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
The attributes that will make Driven Fitness successful is our advanced fitness technology that will include target specific personal training, personalized nutritional programs. Another attribute that will make this idea successful is that we will provide a welcoming atmosphere where members feel a sense of belonging and are encouraged to achieve their personal best. As a member you are provided with monthly fitness assessments and progress tracking and support. Our members are also provided with results based incentives. We will also organize fun and exciting fitness competitions to keep members excited and motivated and provide members a motivating fitness community.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
The competitive edge of Driven Fitness is our facility will provide unparalleled workout technology with custom exercise and nutritional programs for each and every member. As a member you are provided with monthly fitness assessments and progress tracking and support. Our members are also provided with results based incentives. We will also organize fun and exciting fitness competitions to keep members excited and motivated and provide members a motivating fitness community. Driven Fitness will offer a superior fitness facility, excellent customer service, and a highly motivating atmosphere. Driven Fitness will offer a wide variety of membership options at affordable prices.