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    Date submitted
  • 12-Dec-2014

Current Chiropractic LLC


Current Chiropractic LLC is an upper cervical clinic owned by Dr. Annie Apatiga and Dr. Theodore Dragoo. Upper Cervical care has been researched and demonstrated to have strong positive results in patients with a wide variety of acute and chronic health conditions. Current Chiropractic LLC will be addressing the need of musculoskeletal specialists in the Valrico, Florida area. The doctors at Current Chiropractic LLC are passionate about health and find great satisfaction in seeing increasing, general, and sustainable improvement in their patient’s well-beings—without the use of drugs and surgery.


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Additional Questions

Who is your customer?

According to IBISWorld, chiropractic is a 14-billion-dollar industry that is growing steadily at a rate of 1.5% per year, and surveys indicate that the population most likely to use chiropractic is between 25 and 54 years old. Services provided by the chiropractor are now accepted by the general public and are a common alternative health option for many. More people suffer from chronic pain than diabetes, heart disease, and cancer combined. Current Chiropractic will provide care for both pain and chronic conditions but will focus its public relations on how to have a body that is structurally sound.

What problem does this idea/product solve or what market need does it serve?

Our target market includes an estimated 33,660 people suffering from high blood pressure, 17,850 from arthritis, 9,435 from migraines, 6,238 from chronic back pain, and 5,780 from chronic headaches All in the Hillsborough area. Research demonstrates that all these conditions can be ameliorated to varying extents through upper cervical chiropractic care.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Keys to Success Location: We are seeking a location with limited competition that provides easy access and ample parking for our patients. Environment: Current Chiropractic LLC will provide an environment that is relaxing and professional and that promotes an understanding of preventative health and spinal hygiene. Convenience: The office will be open during extended lunch hours and hours after five p.m. daily during the work week. Reputation: Current Chiropractic LLC will establish a reputation as the enterprise of doctors who are attentive and informative and who provide a comfortable place of healing with excellent patient results and retention. State of the art: Current Chiropractic’s analysis and treatment protocol is state of the art. Current Chiropractic LLC will provide the most precise, scientific chiropractic care available in Eastern Hillsborough County.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

  Our practice provides state-of-the-art objective tests, neurostructural exams, and thermography testing of the autonomic nervous system and heart rate variability. These tests help determine where and when to adjust. Our exam will be more comprehensive than our competitors’. We are not a “rack em crack em” enterprise, and our adjustments are highly specialized and precise. We will to do 1,000+ face to face surveys asking individuals about the growth of the area, whether they have ever seen a chiropractor before, whether, if they are business people, they would like us to do a free health talk for their workers, and what hours they would like to have available from a chiropractor. We will also focus on our relations with the community offering free health screenings and health talks.   We are also looking into providing gratis care to veterans suffering from chronic pain due to wounds experienced during or as a result of their military service. As interns, we have helped war veteran amputees and believe it is our duty to provide the best care to those who have served our country.