Our customer is anyone looking to expand their choices when it comes to food delivery. The customer segments that are the current target, are middle class to upper middle class working couples or families with busy teenagers. The restaurants subscribing to the service will ultimately determine the target market.

The problem that this idea solves is that it gives the customer more choices when it comes to ordering food for delivery. With InstFood, our customers can now order from restaurants that could not deliver otherwise.

The features that will make this idea successful are delivery drivers working as independent contractors, working alongside restaurants, and the expansion of choices and ease of use to the customer. InstFood will be hiring delivery drivers as independent contractors, this gives InstFood the chance to give our drivers a more flexible schedule while still having the opportunity to make money. We will also work alongside and only deliver food from restaurants that subscribe to our service. This helps us ensure that the customer receives their food in the best quality and also helps make deliveries quicker. This process will also help to ensure that the restaurants are happy with what we are doing for our customers. Finally, customers are going to have more choices when they order food from delivery but since we work only with restaurants subscribed to our service, we will not overwhelm the customer with an endless list of restaurants either. Also, it gives the customer a very easy experience when ordering. Now, customers can order food from their favorite restaurants at the tap of a few buttons.

InstFood is still at the concept stage but I am proactively looking for partners, specially in the mobile app development field, to join me and make this vision come a reality.