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    Date submitted
  • 10-Jan-2015

Point Blank Coffee


Everybody either drinks coffee or knows someone who does! At Point Blank Coffee, we supply farm direct, sustainable, single origin & varietal award winning coffee, by the pound, fresh roasted at the farm and delivered to consumers throughout the United States and deployed Joes serving abroad.

We are seeking an investment to secure our supply of coffee for a lower cost, secure equipment, and licensing to launch our Coffee Break initiative. This breakout will deploy a certified Joe to homes, events and businesses to serve our Real. Fresh. Joe. Displaying all the versatility of our Joe, and all the ways one can experience.


Additional Questions

Who is your customer?

Anyone who drinks coffee and/or wants to send coffee to family, or our Deployed Service Members while making an impact in serving our Veterans in Crisis.

What problem does this idea/product solve or what market need does it serve?

Our Real. Fresh. Joe. provides farm direct, single origin & varietal award winning coffee that can be customizable on many levels for marketing facilitation and branding. This product serves the current marketplace where most coffee has traveled through as many as 13 different hands from ground to cup. Our Joe is picked, roasted and packaged at the farm in El Salvador, so the only hands that touch the beans are yours when you open it to scoop. Point Blank!

What attributes will make this idea/product successful? Why do you believe that those features will create success?

It is founded by a combat veteran serving combat veterans and those still currently serving. This is the freshest consistently cupped, award winning coffee available for purchase. Our Joe’s success will be successful for several reasons: coffee is the number two traded commodity in the world, second only to oil; everyone either drinks coffee or knows someone who does; our coffee has been rated as one of only a handful that does not require milk or sugar when drinking; this provides many fundraising solutions available to the communities in which allow for consumption.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Successful execution of this initiative will be based on word of mouth via social media, radio and public releases, as well as getting boots on the ground by networking with organizations that are already training baristas and/or initializing programs to do such. Market advantage will be the focus of our Real. Fresh. Joe. and being able to host Coffee Breaks throughout each and every community, like a fire team on a specific mission in a specific area with a single objective.