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    Date submitted
  • 13-Nov-2012

TapEx-Express with the Tap!


IIT Kharagpur Campused based early stage venture which integrates

1.E Commerce

2.Social Networking

3.Search Engine

4.Express Delivery Service of Food from Local outlets in a single package.


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Introduction Video

Additional Questions

Who is your customer?

The urban foodie population in India, which stays in the city or towns and would like to have food, delivered at their doorstep from different food outlets at the same time.The Approximate Targeted Customer Base (in India): 40 crores.

What problem does this idea/product solve or what market need does it serve?

An interactive location based web portal which will suggest people, what and where to eat! By viewing Live Orders, feedback and popularity of the menu on the website in their Locality. Reducing the time, transportation costs required for going to the outlet! Unique Service wherein you get orders delivered from different outlets in a Single Package

What attributes will make this idea/product successful? Why do you believe that those features will create success?

1. Search Engine for local Food outlets with reviews customer feedback. 2. Order Food Online 3.Social Networking related to food. 4.Get suggestions of what and when with whom to order. 5.Book a table/pre order food before going. This being a single integrated food networking platform and a novel idea,the features are required by any average urban customer today ,this service has good chances of being successful.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Effective Marketing Strategy with Starting this service in residential educational campuses in India. The uniqueness of the service plus the all in one platform gives us an advantage to us over others.