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    Date submitted
  • 07-Jan-2015



Wholegrain Nutrition Made Easy


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Introduction Video

Additional Questions

Who is your customer?

The primary target market is every person who wants to eat whole grain, but cannot get enough.

What problem does this idea/product solve or what market need does it serve?

For years, experts have been advocating the use of whole grains. But its adoption is still limited. Whole grains are not often available in restaurants. Subway has only one bread that is whole grain! Even the pizza at Wholefoods store is not whole grain! All these foods have only endosperm of the grain. branBYTES have other two most nutritious components of the grain, namely bran and germ. Together branBYTES and your meal provide complete nutrition of wholegrains. With branBYTES - "Whole Grain Nutrition Is Whole Lot Easier"

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Taste - Is the number one criteria even if its a health food product. . We have worked hard to come up with a product that is low in calories and tastes good. Price Point - Is important to some extent as long as it is reasonably priced. We have figured out recipes that can cost less, and is very healthy and easy to manufacture.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

branBYTES is a unique product and we have not seen a product with similar concept in the market. We have a patent pending. We want to create a brand name that is easily associated with the product - We believe that makes it difficult for competitors to create similar product type. But we also think having competitors is beneficial for a new product. This validates the concept. We own multiple domains that are associated to our product type. Currently there is no such product as branBYTES. We have identified our suppliers. After testing samples from multiple suppliers we figured there are only two suppliers whose ingredients are best. Based on demand we can ramp fast. We have already started Twitter Campaign - today we have 450 followers.